Privacy Policy

Last updated: 25 July 2026

The K-Beauty Shop respects your privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, create an account, place an order, contact us, subscribe to marketing, submit content, or use our services.

We handle personal information in accordance with the New Zealand Privacy Act 2020 and other applicable privacy laws.

Who We Are

The K-Beauty Shop is a New Zealand-based retailer offering Korean skincare, beauty, and related products.

For privacy enquiries, requests, or complaints, contact our Privacy Officer at support@thekbeautyshop.net.

Personal Information We Collect

The personal information we collect depends on how you interact with us and may include:

  • Your name, email address, telephone number, billing address, and delivery address
  • Account login details and account preferences
  • Order details, purchase history, returns, refunds, and customer-service records
  • Payment status, payment method, transaction reference, and limited payment information supplied by our payment provider
  • Newsletter subscriptions, marketing preferences, coupon use, and promotion participation
  • Product reviews, photographs, questions, comments, survey answers, and other content you submit
  • Skin concerns, skin type, product preferences, allergies, ingredient preferences, and routine information that you choose to provide
  • Communications you send to us by email, forms, social media, or other support channels
  • Internet Protocol address, browser type, device type, operating system, approximate location, referring page, pages visited, and website activity
  • Fraud-prevention, security, and technical information associated with your account or transaction

Please do not provide personal information that is not reasonably necessary for your purchase, enquiry, or use of our services.

How We Collect Personal Information

We usually collect personal information directly from you when you:

  • Create or update an account
  • Place, pay for, change, or return an order
  • Subscribe to our newsletter or promotional communications
  • Contact customer support
  • Complete a skin quiz, survey, product-matching tool, or consultation form
  • Submit a review, photograph, question, or other content
  • Enter a promotion or use a discount offer
  • Browse or interact with our website

We may also receive limited information from payment providers, courier companies, fraud-prevention providers, website service providers, analytics services, social media platforms, or another person authorised to act for you.

Why We Collect and Use Personal Information

We may use personal information to:

  • Create and manage customer accounts
  • Process payments, orders, deliveries, returns, refunds, and exchanges
  • Confirm orders and provide delivery or account updates
  • Respond to enquiries, complaints, product questions, and support requests
  • Provide product recommendations, routine suggestions, skin-profile features, or other services you request
  • Remember your preferences and improve your website experience
  • Operate loyalty, sample, coupon, review, and promotional programmes
  • Send marketing communications where you have subscribed or where otherwise permitted by law
  • Understand website usage and improve our products, services, content, and website performance
  • Detect and prevent fraud, misuse, security threats, and unauthorised activity
  • Maintain business, accounting, tax, warranty, and transaction records
  • Comply with legal obligations and establish, exercise, or defend legal claims

We will not use personal information for a purpose that is unrelated to the purpose for which it was collected unless you authorise that use or the use is otherwise permitted or required by law.

Information Required to Place an Order

Certain information is required for us to process and deliver an order, including your name, contact details, delivery address, order details, and payment confirmation.

If you do not provide required information, we may be unable to create your account, process your payment, deliver your order, respond to your request, or provide the requested service.

Information requested for newsletters, surveys, skin quizzes, reviews, and optional profile features is voluntary unless clearly stated otherwise.

Payments

Payments are processed by the payment options displayed during checkout. These may include Stripe, PayPal, Apple Pay, Google Pay, and supported card-payment services.

Your complete card number and card security code are submitted directly to the relevant payment provider. The K-Beauty Shop does not receive or store your complete payment card details.

Payment providers process personal information under their own privacy policies and legal obligations. We may receive limited transaction information, such as payment status, payment method, billing details, and a transaction reference.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate essential website functions, remember preferences, maintain shopping carts, support checkout, secure accounts, measure website performance, and understand how visitors use the website.

Cookies may include:

  • Essential cookies: required for security, account login, shopping-cart, checkout, and core website functions
  • Preference cookies: used to remember choices such as location, currency, or display preferences
  • Analytics cookies: used to understand website traffic, page performance, and visitor interactions
  • Marketing cookies: used to measure promotions or show relevant advertising where these tools are enabled and consent is required

You can manage non-essential cookies through any cookie controls displayed on our website or through your browser settings. Blocking some cookies may affect website features, saved preferences, cart functions, or checkout.

Website Analytics and Advertising

We may use website analytics and advertising services, such as services provided by Google or Meta, to understand traffic, measure website performance, evaluate promotions, and improve customer experience.

These services may collect or receive technical information through cookies, pixels, tags, or similar technologies. Depending on your settings and the service involved, this may include your IP address, device information, browser information, approximate location, referring source, and website interactions.

Non-essential analytics or marketing technologies will be managed through the consent options available on the website where consent is required.

Email Marketing

If you subscribe to marketing, we may send you product updates, skincare content, offers, restock notices, and other promotional communications.

You can unsubscribe at any time by clicking the unsubscribe link in a marketing email or contacting support@thekbeautyshop.net.

Unsubscribing from marketing will not stop essential service communications concerning an order, payment, delivery, account security, return, or customer-service request.

Skin Profiles, Quizzes, and Product Recommendations

If you choose to use a skin quiz, routine builder, product-matching service, or skin-profile feature, we may process the information you voluntarily provide to generate recommendations and improve the service you requested.

This information may include skin type, skin concerns, sensitivities, allergies, ingredient preferences, current products, lifestyle information, and product goals.

Product matches and routine suggestions are general beauty and skincare guidance. They are not medical diagnoses or medical advice and should not replace advice from a qualified healthcare professional.

Photo and AI Skin-Analysis Features

If we introduce a feature that analyses an uploaded skin photograph, we will provide additional information at the point of collection explaining what will be collected, the analysis purpose, how the image and results will be handled, whether a third-party technology provider is involved, and the choices available to you.

Use of any photo-analysis feature will be optional. We will not require you to provide a facial or skin image to make a standard product purchase.

An uploaded image will be used only for the purposes explained when the feature is offered. We will not use it to identify or authenticate you, advertise to you, or train a general-purpose artificial-intelligence model unless we first provide clear additional information and obtain any authorisation required by law.

Where the Biometric Processing Privacy Code 2025 applies, we will follow its requirements concerning necessity, proportionality, transparency, security, access, retention, and disposal.

Who We May Share Information With

We may share personal information only where reasonably necessary with:

  • Payment and transaction-processing providers
  • Courier, delivery, fulfilment, and address-verification providers
  • Website hosting, ecommerce, security, backup, and technical-support providers
  • Email, newsletter, customer-support, review, and communication providers
  • Analytics and advertising providers, subject to applicable consent requirements
  • Professional advisers such as accountants, insurers, auditors, or legal advisers
  • Government agencies, regulators, courts, or law-enforcement authorities where required or permitted by law
  • A purchaser, adviser, or relevant party involved in a proposed sale, restructuring, or transfer of our business, subject to appropriate confidentiality protections

Service providers are permitted to access only the information reasonably necessary to perform their services and are expected to protect it appropriately.

We do not sell customer personal information.

Overseas Processing and Storage

Some technology, payment, hosting, analytics, email, support, or cloud-service providers may process or store personal information outside New Zealand.

Where personal information is disclosed to an overseas organisation, we will take steps required by Information Privacy Principle 12 to ensure that the disclosure is permitted and that the information is protected by appropriate safeguards.

Where an overseas provider acts only as our agent for storage or processing, we remain responsible for taking reasonable steps to ensure that the information is handled securely and consistently with applicable New Zealand privacy requirements.

Security

We use reasonable technical and organisational safeguards designed to protect personal information against loss, unauthorised access, misuse, alteration, disclosure, or destruction.

These safeguards may include access controls, secure connections, payment-provider security, software updates, backups, monitoring, and limiting staff or provider access to information reasonably required for their roles.

No internet transmission or storage system can be guaranteed to be completely secure. You are responsible for keeping your account password confidential and should contact us promptly if you suspect unauthorised account activity.

Privacy Breaches

If a privacy breach occurs, we will take reasonable steps to contain and assess it.

Where a breach has caused or is likely to cause serious harm, we will notify the Office of the Privacy Commissioner and affected individuals as required by the Privacy Act 2020.

How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected or for another lawful purpose.

Retention periods depend on the type of information and may be affected by accounting, tax, fraud-prevention, warranty, dispute, security, and other legal requirements.

When personal information is no longer required, we will take reasonable steps to delete it, anonymise it, or securely dispose of it.

Accessing and Correcting Your Information

You may ask us to confirm whether we hold personal information about you and request access to that information. You may also ask us to correct information that you believe is inaccurate, incomplete, or out of date.

To make a request, email support@thekbeautyshop.net with the subject line “Privacy Request”. Please describe the information or correction requested.

We may need to verify your identity before processing a request. We will respond within the period required by law and will explain any lawful reason why information cannot be provided or corrected.

Account Closure and Deletion Requests

You may ask us to close your customer account or delete personal information that is no longer required.

Some information may need to be retained after account closure where reasonably necessary to complete transactions, process returns, prevent fraud, resolve disputes, maintain financial records, or comply with legal obligations.

Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly seek to collect personal information directly from children under 13.

A person under 18 should use the website or make a purchase only with the involvement and permission of a parent or legal guardian.

If you believe a child has provided personal information without appropriate permission, please contact us so we can review and take appropriate action.

Third-Party Websites

Our website may contain links to third-party websites or services. Their privacy practices are controlled by their respective operators and are not covered by this Privacy Policy.

We recommend reviewing the privacy policy of any external website before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, providers, or legal obligations change.

The updated version will be published on this page with a revised “Last updated” date. If a change materially affects how we use personal information already collected, we will provide additional notice or request authorisation where required by law.

Privacy Questions and Complaints

If you have a privacy question, request, or complaint, please contact:

Privacy Officer
The K-Beauty Shop
Email: support@thekbeautyshop.net
Location: Howick, Auckland, New Zealand

Please provide enough information for us to understand and investigate your concern. We will acknowledge and respond to your enquiry within a reasonable period.

If you are not satisfied with our response, you may contact the New Zealand Office of the Privacy Commissioner through www.privacy.org.nz.